Axalane - Technology Marketing
Technology Marketing

Axalane, LLC

Technology marketing with roots in security, cloud, and virtualization


Marketing Services to Accelerate Your Business

Product Messaging

Develop high-impact product messaging that communicates your unique value proposition and makes technical concepts simpler to understand.


Design and implement an optimal mix of lead generation programs to target your ideal buyer and grow your sales pipeline.

Marketing Collateral

Create compelling solution briefs, white papers, infographics, and other written collateral to fuel your content marketing efforts and help prospects self-educate.

Blogging & Social MediA

Produce and share interesting written, visual, and video content at a regular cadence to increase your organization's market visibility and engage prospects.

Demo & Explainer Videos

Present product capabilities, technical innovations, and thought leadership perspectives to prospects and customers in an approachable and engaging way.

Pricing Model Design

Assess the value that your product delivers to customers, along with market conditions and sales channel strategy, to create an optimal pricing model and policy definition.


OUr Team

Doug Lane

Doug Lane

Technical marketer with over 20 years of experience developing, launching, and marketing new products for both early-stage startups and market-leading technology companies.


Brittany Sterling

Technology marketing pro with deep exerptise in written and video content development, lead generation program development, and marketing automation.


Christine Conrad Lane

Graphic designer who has developed compelling brand identities and visual design concepts for a diverse set of clients that includes technology startups and leading consumer brands.



Latest Blog Posts



Let's Talk.

Use this form to send us a message if there is anything we can help with (or just to say hi). We would love to discuss how we can help you achieve your business objectives.

Name *